Proposed campaign for the Utah Department of Health Cancer Control Program encouraging women to schedule a mammogram today. Campaign includes print, social media, outdoor and partnerships with local ice-cream shops offering free desserts for participants.
This hand-lettered design was created with multiple sweets: chocolate sauce, white and dark chocolate chips, coconut flakes, strawberries, gummy bears, sugar crystals and of course, colorful sprinkles.
Creative Director | Kyle Curtis
Hand-lettered copy and design | Sarah Petersen
Brand Manager | Lisa May