Client Parents Empowered asked R&R Partners to create a family card game, supporting their campaign that children are less likely to drink alcohol when their parents are involved in their lives and when children and parents feel close to each other. Players take turns asking questions, one deck specifically for the child (blue), and the other for the parent (orange).
ParentsEmpowered.org is a media and education campaign funded by the Utah Legislature and designed to prevent and reduce underage drinking in Utah by providing parents and guardians with information about the harmful effects of alcohol on the developing teen brain, along with proven skills for preventing underage alcohol use.
Agency | R&R Partners
Associate Creative Director | Alex Bell
Illustration | Alex Bell, Sarah Petersen and Becca Smith